TOMMY’S TAX BILL

CONCEPT

A campaign video designed to inoculate the audience to Stephen Yaxley Lennon, ‘Tommy Robinson’.

Polling found that Lennon’s history of violence was most off putting to middle aged women, who may otherwise have engaged with him. More broadly, traditionally right wing ideas of law and order, and taxes, were a part of the central message of the video, which overlaps with the concerns of those most concerned with islamophobic messaging.

PrODUCTION

I put this together at speed, and although a simple idea, it got good traction with a very wide audience.

OUTCOMES

Polling prior to this campaign, and after, found that the messaging - Tommy is a violent, criminal, thug - stuck with audiences.