THE VAMPIRE'S WIFE, CROWDFUNDING CAMPAIGN, 160k Raised of an 150k aim
BRIEF
To raise 150k towards the launch of the clothing brand The Vampire's Wife by positioning the brand as a boutique item in the market.
STRATEGY
Upstart fashion labels have notoriously tough chances, finding a parallel model and then distinguishing the label from that was key.
IDEA
An information-led campaign relying on documentary footage and testimonial to draw parallels with Supreme, establishing the business as a promising investment using a distinct aesthetic.
OUTCOMES
160k raised of an 150k goal.
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