LEXUS, INSTAGRAM VIDEO

BRIEF

To emphasize the Lexus RX as a Luxury car in a set of instagram cut downs.

STRATEGY

Instagram content favours opulence, fine dining, and the luxury of holidays spent in foreign climes; however instagram is also a hostile place for advertising. 

idea

Our campaign brings out the luxury while also allowing for a viewer reluctant to opt-in to the audio. We deliver the crucial strapline 'live the life' as a motion graphic overlay that fits into the cinematic mise-en-scene of the Jude Law led TVC.