FARAGE IS A SECRET THATCHERITE

Brief

I worked to identify the key issues for voters in areas that Nigel Farage looked like he would do best in the European elections.

idea

The difference between Farage’s target in former mining towns, and his privately held views as a Thatcherite meant that there was room to take the audience on that journey.

PRODUCTION

I sent a crew to three different town, including Barnsley, to complete voxpops on the street, capturing the reaction to some of the comments. I then cut these reactions and put them out to an organic audience to intervene during the elections.

The responses were strong, with big organic pick up, and some pick up in the press.

the New European called this ‘Genius’.

ORGANIC - TWITTER