proactiv+ plus, tv wrappers

BRIEF

To emphasise the brand in a heavily restricted TV spot: A wrapper for a popular US prime-time TV show. A stock of familiar faces must be deployed. A portion of the campaign must be usable as a social asset.

STRATEGY

Clear skin takes care and consideration, for everyone.

idea

Minimal design alongside celebrities pictured at their most natural; with playful looping animations for TV. These animations redeployed alone for social.