proactiv+ plus, tv wrappers


To emphasise the brand in a heavily restricted TV spot: A wrapper for a popular US prime-time TV show. A stock of familiar faces must be deployed. A portion of the campaign must be usable as a social asset.


Clear skin takes care and consideration, for everyone.


Minimal design alongside celebrities pictured at their most natural; with playful looping animations for TV. These animations redeployed alone for social.