THE VAMPIRE'S WIFE, CROWDFUNDING CAMPAIGN, 160k Raised of an 150k aim

BRIEF

To raise 150k towards the launch of the clothing brand The Vampire's Wife by positioning the brand as a boutique item in the market.

STRATEGY

Upstart fashion labels have notoriously tough chances, finding a parallel model and then distinguishing the label from that was key. 

IDEA

An information-led campaign relying on documentary footage and testimonial to draw parallels with Supreme, establishing the business as a promising investment using a distinct aesthetic.

OUTCOMES

160k raised of an 150k goal.